How will digitalisation change trade and commerce?


In the future, trade and commerce will be less and less tied to physical stores – or will it? What kinds of services will interest future customers and get them back into stores?


#REDIHACK participants will be considering services for commerce, transport and living, as these will all be combined in the REDI shopping centre and its adjoining residential towers, which are currently under construction in the Kalasatama district of Helsinki. Kesko’s Director of Development, Arhi Kivilahti, visited the event to share his vision of future trade and commerce.

“Services must adapt to people. By harnessing digital services and data, commerce can get closer to customers’ daily lives. Technology should not distance us from our daily lives, but rather create a better service experience.”


One key commercial trend is the agile harnessing of customer data. Data collection is often thought to be of most benefit to sellers, even though it’s worth using this data to develop the customer experience.

“The best stores understand their customers and adapt in time with their customers’ needs. The digitalisation of trade and commerce is, above all, a question of people, not technology,” says Kivilahti.


SRV’s #REDIHACK is seeking creative solutions for future living and commerce. The twelve participating start-ups will receive expert support as they develop solutions over the week-long event. The winner will be announced on Friday, when the teams present their solutions to a jury of experts from a variety of industries.